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Qualitative

Consumer Engagements is dedicated to bringing the retail customer experience to life for clients with innovative qualitative and quantitative approaches. These capabilities, coupled with shopper and demographic expertise, produce superior shopper insights. Read More
Mystery shopping is a tool used by RBI to measure quality of retail service or gather specific information about products and services. Read More
Consumer immersions are a type of ethnographic research. Read More
This type of qualitative research involves an unstructured personal interview with a single respondent, conducted by a highly skilled interviewer. Read More
Research of this sort is mostly done face-to-face. One of the best-known techniques is market research group discussions (or focus groups). Read More
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