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Quantitative

The Brand Health Check is calculated from brand awareness, trail, share of usage and coverage.  Results will assist in answering questions such as, does the current brand positioning meet target customers’ needs?  Is the consumer brand imagery in line with our intended positioning? Read More
Conducting a Pantry Check (home audit) is crucial, as it identifies a brands strengths & weaknesses – guiding strategic planning, brand activation & growth. Read More
Is your current packaging design still modern and up-to-date? Or is a redesign needed? Which design elements on the package are essential and work best for your consumers? Read More
Pricing studies are not just about the price side of the equation - they are linked with people and brands.  At Research Bureau International our aim is to understand the link between people, (by understanding their needs and aspirations) and brands. Read More
Brand positioning research uncovers potential high impact brand and market positions. Effective brand positioning research requires understanding the positioning concept, the marketplace, and the process needed to generate brand impact. Read More
Let us first look at how brands work. We have identified several key components: at the heart lies the consumer needs brands are trying to fulfill. So for example, when buying yourself a special treat and seeking self-indulgence perhaps only a Magnum ice cream would do. Read More
This is a combination of consumer segmentation and brand imagery.  Once we have an understanding of the needs within a market, we need to be able to determine to what extent each of these need profiles is being fulfilled by the current offering.  Read More
The RBI Brand Kinship model is able to offer both the simple, validated measures of brand equity, as well as the detailed diagnostics driving brand equity. This provides a detailed understanding of brand health within the specified target market. Read More
Brand Pace is used to understand brands and steering their future direction.  It helps our clients to achieve the greatest return on their investments in their brands Brand Pace has 4 parts:  Read More
This is a combination of consumer segmentation and brand imagery. Once we have an understanding of the needs within a market, we need to be able to determine to what extent each of these need profiles is being fulfilled by the current offering. Read More

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